When it comes to national politics, we see candidates for office taking to the roads to meet and communicate with potential voters. Next year, those seeking to become the next President of the USA will flood roads. This year, one of the largest consumer electronics companies in the industry is touring major towns in the USA to get your attention.
Although Panasonic’s quality has maintained a high level of consistency over the past 50 years of marketing consumer electronics in the USA, its products haven’t been making touchdowns with customers over the past couple years. For three years, for example, Panasonic TV has been trailing Samsung, Vizio, and Sony in the HDTV market penetration.
Panasonic’s very high quality Lumix camera’s, some of whom were associated with Leica optics, couldn’t manage to get over the popularity hurdles set by Nikon, Canon, and Sony in reaching public attention for purchases.
It doesn’t mean that Panasonic offers lesser quality. In fact, Panasonic technology and manufacturing is extremely innovative. Their product design has won awards. The problem may be that their message just isn’t getting across to the USA public.
Panasonic plans to turn it around. Through April to mid-May, Panasonic is taking their products on a 15-city tour of the USA displaying and demonstrating Panasonic Power on an Amazing Tour. Check out Panasonic’s show as it reaches your town. You’ll be surprised about the values and features Panasonic offers.
The first leg of the Panasonic Experience Amazing Tour will kick off across the nation the week of April 4 with events at New York’s Grand Central Terminal (April 4-5) and Roosevelt Field (April 7-10), Chicago’s Union Station (April 4-8), and Los Angeles’ Culver City Shopping Center (April 4-10). The tour will then appear in major markets including Atlanta, Boston, Dallas, Detroit, Houston, Miami, Minneapolis, Philadelphia, Phoenix, San Francisco, Seattle, and Washington, DC over the next five weeks, through May 15.
The display will also feature a range of immersive 3D content including the latest 3D programming from DIRECTV’s suite of linear 3D TV channels, including the n3D Powered by Panasonic channel, PC-based 3D video gaming from nVIDIA; and an array of new VIERA Connect IPTV apps optimized for large-screen flat panel HDTVs. Panasonic wants to impress and impact the USA market that its products are still superior.
Visitors to the Panasonic Experience Amazing Tour will also have an opportunity to get hands on with Panasonic 3D products and also see themselves in 3D using Panasonic’s 2011 3D consumer camcorders. They will also be invited to enter a contest to win the ultimate Panasonic Full HD 3D Home Entertainment system including a Panasonic VIERA Full HD 3D Plasma TV, 3D Blu-ray Disc Home Theater In-A-Box, and 3D camcorder.
It appears as if the US marketing arm of Japanese owned Panasonic is grasping at a primal reach of grassroots America to retain brand recognition and dominance in competition with other Asian markets that have penetrated our wallets and captivated our attention in the past decade. The emerging issues, however, as discussed by President Obama, remains that virtually none of the major consumer electronics products in homes across the United States is Made in USA.
As a harbinger of potential political candidates take to the roads again in a continuing over 170 year tradition to reach votes, can Panasonic convince Americans that they remain a continuing influence in our lives?