Canon Reveals New Powershot A-Series Cameras

Canon’s A-series Powershot digital cameras aim at entry level customers and offer simple use at affordable prices. This long-running and popular series typically uses AA batteries for power that makes them slightly larger and thicker in size than other Powershot cameras. For the first time, Canon offers a new rechargeable lithium-ion battery in two A-Series models, extending the battery lives of the cameras. The new 2010 A-Series lineup includes the PowerShot A3100 IS, A3000 IS, A495 and A490 Digital cameras. Canon expects to have these cameras available toward the end of February.

Whether creating a holiday card to share with friends and family or updating a Facebook page in a fun and unique way, the new PowerShot cameras will help expand a user’s imagination with the introduction of two creative scene modes – Poster Effect and Super Vivid. The Poster Effect scene mode alters the look of a captured image by changing the contrast of the image. Similarly, the Super Vivid Mode creates an enhanced color effect by increasing the hue and saturation of the captured image.

Achieving a clear shot in low-light situations, such as when a child blows out birthday candles is no easy task. With Canon’s Low-Light Mode, the A-Series line now provides a wider ISO range (up to 3200) to efficiently make use of available light, creating sharper, more vivid images. For situations that require a flash, but where one cannot be used, such as a night game or concert, Canon’s Low-Light Mode will help improve the captured image. The A-Series also includes Canon’s Smart FE (Flash Exposure) that improves image quality by automatically adding the optimum level of flash illumination, aperture, shutter speed and ISO.

Canon has made it even easier to upload images and videos to YouTube. Starting this year, all new compact digital cameras will support the high-spec SDXC memory cards with a maximum storage capacity of two terabytes (TB) in SDA standard, making it even easier to capture additional images and videos with PowerShot cameras.

The Canon PowerShot A3100 IS 12 Megapixel Digital Camera is available in vibrant red, blue and silver colors while the PowerShot A3000 IS 10 Megapixel Digital Camera comes exclusively in a stunning, two-toned black and silver casing.

Features shared among these two camera models include a 4x Optical Zoom lens with Optical Image Stabilization; a large 2.7-inch LCD screen; and Smart AUTO mode, which takes the guesswork out of shooting. New modes such as Low-Light, Super Vivid and Poster Effect mode are also available, as well as Smart FE and the ability to upload video to YouTube.

Offering a broad array of consumer-friendly features and 10.0-Megapixel resolutions, 3.3x Optical Zoom and a 2.5-inch LCD screen, the Canon PowerShot A495 and A490 Digital cameras are ideal for the budget-conscious consumer. Available in two-tone colors, such as red, blue and silver, the PowerShot A495 Digital camera offers a multitude of new modes such as Low-Light, Super Vivid and Poster Effect mode, as well as Smart FE and the ability to upload video to YouTube. Available in a metallic two-toned silver and black, the PowerShot A490 Digital camera comes equipped with scene modes such as Low-Light Mode, Smart FE and the ability to upload video to YouTube.

Stylish and refined, these 4 new Canon Powershot A-series camera models offer affordable ways of taking great pictures in a variety of situations.

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