In 2012, sales of E-Book readers and Tablets have seen skyrocketing interest among customers, particularly among women. Topping the bestseller charts among e-book download websites through 2012, is Fifty Shades of Grey, an erotic, romantic novel that has been covered on the news as well as Facebook, Twitter, and many social media forums.
BabyCenter.com, Parenting.com and other women’s websites have been attributing a rise in pregnancies as women get excited following this three-volume novel. A movie is expected within the next few months.
Why is this somewhat kinky romantic novel such a hit among those electronically connected? For one thing, e-books and tablets afford book readers anonymity. Whether you’re reading while commuting, at lunch, at the gym, or elsewhere, no one else really knows what you’re reading. At approximately 500 pages for each of the three volumes, readers and tablets save carrying the bulk and weight of paper books. As a result, 50 Shades of Grey has been breaking e-book sales records with downloads at nearly 10 million. Sales of e-readers and, particularly, smaller screen tablets that fit into handbags has been increasing in popularity.
While the Twilight series was among the first bestsellers to be read on e-readers, 50 Shades of Grey has been released in the era of iPad and Android popularity. It can also be read on Smartphones. Aimed at adults, it is supporting more avid reading and, surprisingly, an explosion of opinions and comments throughout the media.
While reviews of 50 Shades of Grey were initially mixed, adults are finding similar and other books to download within their intimacy of their iPad or other tablet. Despite the conversation-provoking topic of this book that extends to all forms of social media, it now promotes reading as a truly viable form of mobile entertainment. In an otherwise sagging economy, one light shines to promote sales of electronic reading devices. As questionable as 50 Shades of Grey might be, this is a milestone that sets e-book reading into the spotlight for many customers. Carry your own library with you and enjoy.