ATI, Nokia, Microsoft, Electronic Arts and other key trendsetters are hitting the streets as high-level games start appearing for mobile phones. Advancing “Mobile” gaming seems to be the big idea bandied about throughout E3 2006. Microsoft expects to have cross-platform play with smartphones that use Windows Mobile. Nokia expects to have 15 games available for their new N-series phone line. Electronic Arts plans to offer Madden 07 to mobile phone users in August. Nearly everyone seems to be joining the party but are ready to celebrate?

It’s an idea that’s been gestating. A growing number of cell phones have high-resolution color screens and astounding sound capabilities. By the end of 2006, it’s expected that there will be close to 2 billion mobile phones in use of which nearly 50% of those phones will be advanced game capable. Many cell phone users are online capable and that opens up possibilities for access to mobile screen compatible websites. There may be possibilities emerging for MMOG (massive multiplayer online game) play over cell phone service carriers.
There’s a lot of inertia moving towards making games available for mobile users because, frankly, the numbers of users keep increasing and that’s a huge market ready to be tapped. Some obstacles stand in the way. Not all phones are game friendly nor do all phones follow a universal standard to permit transfer and use of mobile gameware. More advanced and rigorous game play may require some dedicated controllers on the pad. Phone manufacturers may need to make their screens a little larger to facilitate better viewing of action games while keeping the mobile unit as small and as light as possible.
It definitely poses some emerging opportunities for profit and fun. If manufacturers and service providers cooperate and join forces to tap into this market, the possibilities are endless.
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