Travel to any part of the civilized world and you’ll find that, in any language, everyone is familiar with Google. The universally acclaimed search engine has branched out with Google Chrome notebooks, Android, and many other useful commodities that people use and enjoy. Google is now taking an active push toward a dominant position in the HDTV market with a Smart-TV service. Google TV will be introduced as an integrated feature among several products at the Consumer Electronics Show (CES) in January 2012.
Google TV’s user interface and main screen have been designed for convenient browsing and content selection. Multi-tasking is also possible, as the search, social networking and TV functions can be run simultaneously. Brands will revise their remotes to include QWERTY input for better access.
Alongside Google TV, LG will continue to advance its own Smart TV platform based on NetCast using open web technology such as Webkit browser and Linux.
As other manufacturers begin to offer Google TV, viewers will now have more viewing choices available with remarkable, friendly simplicity. Under Google’s umbrella, manufacturers don’t have to make individual arrangements with content providers, such as Amazon, HuluPlus, and Netflix. Google is aiming to be a one-point source.
Today’s digital home offers an endless choice of devices and content. For Original Equipment Manufacturers (OEMs) and service providers, it’s an all-out sprint to create offerings that perform noticeably better than competitors and at mass-market prices. The Connected TV Marketing Association (CTVMA) estimates 123 million connected TVs will be sold worldwide by 2014. Those consumers will expect access to the services they love – Netflix, Pandora, YouTube, Picasa and many more – in a lightning-fast, crystal-clear and resource-friendly package. Google TV plans to be that package.