Kodak Cameras Receive Rewards and Praise at CES 2010

Kodak was an early pioneer and innovator in film photography. The manufacturer remained stalwart as it resisted converting to digital formats. Instead, the Rochester New York Company joined the digital camera market after key competitors already gained dominance in sales. Kodak’s innovative engineering and design is winning back its market share.

CEA recognized the Kodak Slice Touchscreen Camera in the Digital Imaging category, the Kodak Zi8 Pocket Video Camera in the Personal Electronics category and the Kodak Easyshare S730 Digital Frame in the Eco-Design and Sustainable Technology category. Popular Mechanics awarded the Kodak Pulse Digital Frame with its Editor’s Choice Award.

The Innovations 2010 Design and Engineering Awards, sponsored by the CEA and endorsed by the Industrial Designers Society of America, honor superior design and engineering among the year’s most technologically advanced products. A panel of independent industry designers, engineers and journalists selects winners. The new KODAK SLICE Touchscreen Camera ($349.95 US MSRP) earned recognition its many features.

The Kodak Slice Touchscreen Camera lets consumers carry a personal photo album worth sharing and reliving at all times. With a sleek and intuitive 3.5-inch touchscreen, and the Kodak Slice Search Feature, consumers can find the pictures they want from up to 5,000 that can be stored on internal memory. Then, they can easily share those pictures right from the back of the camera.

With the ability to store up to 5,000 pictures in HD resolution, the Slice Camera’s onboard Kodak Slice Search Feature and Face Recognition allow consumers to sort through thousands of pictures by person, place, date, or occasion in order to locate and share a collection of treasured moments. The touchscreen and Share Button allow consumers to tag pictures directly on the camera for effortless uploading to popular sharing sites including Facebook, Kodak Gallery, Flickr, and YouTube. Pictures can also be tagged to email or to send directly to the new Kodak Pulse Digital Frame. Kodak Slice Touchscreen Camera features include: Intuitive 3.5-inch, 16:9 LCD touchscreen with anti-reflective coating; Kodak Slice Search Feature and Face Recognition to easily sort, locate and share pictures; Share Button for easy upload to Facebook, Kodak Gallery, Flickr, YouTube sites and e-mail; Stunning image quality with a 14 megapixel CCD sensor and 5X Schneider-Krereuznach Lens; Built-in optical image stabilization; 720p/30fps HD video capture; Kodak’s exclusive Smart Capture feature, which analyzes scenes and automatically adjusts camera settings to deliver beautiful pictures more often; Compatible with PC or Apple iLife Software.

Kodak is also introducing a case for the Slice Camera, which was designed in a competition among accessories students at the Fashion Institute of Technology (FIT) in New York City. Celebrated designer Steve Madden and FIT faculty chose the final case design.

The CEA award to Kodak is a significant reward that the quality of USA innovation and creativity can still develop products that are powerful, friendly, and marketable. We hope that, when it comes to digital camera sales, Kodak and the Kodak Slice will take a larger slice of the pie in 2010.

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