Microsoft Tags Now at J&R

So, what exactly are Microsoft Tags, you ask?

It’s simple! Microsoft Tags are tiny barcodes, which when used in conjunction with a special app on your Smartphone, will automatically take you to a webpage giving you more information about a certain product or service.

How does it work?

You download the free app to your phone at gettag.mobi. Then, when you see a Microsoft barcode that looks something like this:

…you just take a pic of it with you phone and you are then automatically sent to a webpage with more information about the product you are looking at! We currently have various Microsoft Tags around our computer store at 1 Park Row. If you are in the area, stop by and give them a try and let us know what you think!

See a tag, snap a pic & get more info…it can’t get any easier than that.

1. Find the Tag Reader app.	2. Look for this Tag.
3. Open the app.	4. Take a picture.

Microsoft Tag is based on a whole new technology called High Capacity Color Barcodes (HCCBs), which was invented in-house by Microsoft Research. Unlike other tag technologies too, the Microsoft Tags don’t actually store the information. It stores is a unique ID which it then sends to Microsoft’s servers. This way, you can include much more information, and more variety of information, then if it was just on the tag itself.

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