In the beginning there were many gods and kings. Computers were electrical switches and conductors. There were many languages used to operate them for they were uncommon at the root. What didn’t exist was a common language and a method of storage for all that was entered and learned. Then came two ideas: Microsoft and Apple. They designed software that dealt with disc operating systems for storage and each created a background language that would give other languages a home.
One idea came from Microsoft and the other came from Apple. These ideas lay the foundations of the personal computer and, from those foundations, grew an industry where digital became a new power. Like Cain and Abel, these two forces set out in separate ways. Microsoft delivered new ideas. Apple released new ideas but added products for people in the realm. For over the past month, autumn opened with Apple bringing out new products throughout their lines, encompassing new ideas. In the war of Microsoft and Apple, Microsoft failed to succeed with products and used partners to spread the word. Windows 8 is Microsoft’s new idea and it is one that will create and unify products. It places both Apple’s Mountain Lion and iOS and Microsoft’s Windows into a ring that is open to infinity. It’s a new beginning. Meet Microsoft Windows 8.
Personal computers running Windows outrank Apple by over 5 to 1. Apple reigns through iPod, iPhone, and iPad with overwhelming dominance. Microsoft’s Windows 8, Windows 7 reimagined, is being made for the PC, as well as tablets, and smartphones. The stakes are high and Microsoft wants to take a huge bite of Apple’s products. The fight continues.
Windows 8 is an obvious departure from previous Windows versions. The graphic user interface (GUI) replaces bars and icons with tiles. Ti9les may be customized. Each tile opens lists off applications (apps) that fit beneath the tile. It’s a curious method of organization that may even suit the unorganized minds of civilization.
Instead of a small “Start” button, the Start screen is the first thing you’ll see. Each tile on the Start screen is connected to a person, app, website, playlist, or whatever else is important to you. Tiles light up with the latest info, so you’re instantly up to date. In one glance, you’ll see that photo you were just tagged in, tomorrow’s weather and messages from your friends. Pin as many tiles to Start as you like and move them around so it’s just the way you want it. You can do that with a mouse or you can choose to use your finger if you have a touchscreen display. That’s how it is able to work with PC, Tablets, and Smartphones.
Windows 8 is primarily for PC at the start. Windows RT uses the same GUI but is designed for tablets and smartphones. Windows RT includes an RT version of Office 13, unavailable for iOS and Android tablets and smartphones. Like iOS and Android have no abilities to use PC software, Windows RT can’t do it either. Some tablets, however, may have the ability to run full versions of Windows 8. And Microsoft plans to be the first one, with a subsequent edition of the Microsoft Surface. The first Surface uses Windows RT.
Microsoft’s marketing differs from Apple a bit. Microsoft is focusing on “you.” In Windows, even the little things are all about you. Like the screen that appears when your PC is locked—it can be any picture you choose. And you’ll see quick notifications on your lock screen before you sign in to your PC or open a single app. With picture password, you can sign in by tracing a pattern on a picture of your choice instead of typing a password. Zigzag over your dog’s face? Three taps on your child’s nose? The choice is yours.
Your next PC will do more and go further, no matter which one you choose. The latest tablets are lightweight and blazing fast, with extended battery life for greater mobility. Convertibles give you the style and mobility of a tablet, and can also be snapped onto a keyboard and turned into a full-power laptop. And our all-in-ones provide a new level of power and style in a desktop PC.With radically updated designs, more raw processing power, touch-enabled displays, and startup times of less than ten seconds in many cases, it’s a brand new era for PCs.
New desktops and all-in-ones bring a lean new look to your home and office. You’ll get the full power and speed of a desktop—with vast amounts of storage and super responsive processing—in designs that are thinner, lighter, and more stylish than ever. Many of the new-generation desktops and all-in-ones combine the precision and control of a mouse and keyboard with the fun and flexibility of a touch screen.
Built with innovative, ultra-light materials like duralumin, and with a new focus on beautiful design, the new Windows tablets and laptops are ready to slide into your bag and go where you go. Many new tablets and laptops enable their apps to react when you tilt or rotate the screen, automatically adapt to changes in lighting, and even let you touch two devices together to share a photo or a web page. Laptops and notebooks also continue the keyboard and touchpad /mouse controls but add touch screens as well. Power and energy efficiency are the ideas of tomorrow. New notebooks overcome the former benchmarks of mobility and give you more time.
We know you’ve heard of iTunes and Android Marketplace. Windows 8 and Windows RT give you access to the Windows Store, where you can discover a new world of apps for your PC. Just tap or click the Store tile and start exploring. Filter by price, rating, and more. Many apps are free. Others let you try before you buy. So explore and load up on apps—the more you have, the more you can do.
Sharing is also the huge force in office and mobile computing. Use SkyDrive to stash your files on your hard drive and in the cloud, and get to them no matter where you are. Your stuff is available on multiple PCs and your phone—even non-Windows devices with the free SkyDrive app installed on them. It’s a cloud system that allows access by a secret password. Use you apps on your desktop, your notebook, your tablet, and your smartphone. Windows 8 and RT are all about the power of you.
Of course, there’s the Internet, and Microsoft makes browsing and using the Internet safer and faster. Built to take advantage of the full power of Windows 8 and Windows RT, Internet Explorer 10 starts and loads sites almost instantly. It brings a fluid responsiveness to the web that feels totally new. Everything you want to do on the web is a swipe, tap, or click away. Help keep your PC and your information safer on the web with the industry-leading SmartScreen technology that helps protect against socially-engineered malware. Privacy tools like Do Not Track are built-in and are easily enabled in just one click to give you increased control.
When you consider all the things you do for work, play, and everything between and beyond, Windows 8 is developed to be your yellow brick road to everywhere. In the fierce fight that Apple and Microsoft are waging for your attention, Microsoft Windows 8 has tools and weapons that bring you the new wonders of the 21st century office and mobile lives. Look beyond and see the many views this window brings and the choices that the market offers. Find your world of Windows 8 at J&R.com