Nikon S800c plans a coup with a camera that is also a smartphone tablet
Camera’s seem to have been sidestepped over the past year. More tourists are taking pictures with smartphones and it seems that tablets and smartphones are making headway in replacing cameras. The lead camera manufacturer, Nikon, realizes that cameras still can offer better optics and features. Nikon’s answer is coming soon. Prepare for a 16 megapixel camera with a 10x zoom lens that also has Android 2.3, WiFi, and GPS.
The S800c establishes a new line in the COOLPIX S series powered by Android with built-in Wi-Fi compatibility for operation similar to that of a smartphone and wireless Internet connection. With its backside illumination CMOS sensor with an effective pixel count of 16.0-million pixels and 10x optical zoom NIKKOR lens, however, the S800c enables capture of sharp, blur-free and beautiful images that can be extremely difficult to capture with smartphones. What’s more, users can take full advantage of the camera’s other features, including support for recording of full-HD movies, to upload their stunning photos and movies to social networking sites. The S800c fulfills Nikon’s latest proposal for new ways to use digital cameras–Capture, View, Connect, Enjoy–all in a single, compact body.
The beautiful still photos and movies recorded with this digital camera, as well as comments, can be posted to social networking sites such as Google+, Facebook, and Twitter. Not only is posting to an SNS simple, but browsing them is also smooth and easy.
You can customize the S800c by downloading favorite apps from Google Play. This will expand the ways you enjoy digital photography. A number of Google apps, including Google+, YouTube, Google Maps, and Gmail come preinstalled on the camera.
When the my Picturetown app on Google Play is downloaded and installed, images captured with the S800c can be easily uploaded to my Picturetown. In addition, the app can be used to browse uploaded images, or to post a URL to a specific my Picturetown album to Facebook or tweet them on Twitter. It can also be used to view a list of my Picturetown albums, to rearrange albums using drag-and-drop operations, or to change their layout. Since images stored on my Picturetown can be accessed directly from the camera, users can easily view or share them with others, almost as if they were carrying photo albums around with them.
The S800c is equipped with a 3.5-inch, approximately 819,000-dot widescreen, OLED touch panel monitor. The high-resolution, widescreen, VGA OLED monitor makes shooting, viewing and sharing photos more enjoyable. The OLED enables reproduction of deeper, more vivid colors with clear and beautiful blacks in night landscapes, less loss of detail in highlights (blown highlights), and greater contrast. With a broad color gamut, subjects are vividly reproduced. This broad color gamut enables high-definition display of not only images, but within menus and operation.
So while people are seeking to see what revolutions Apple might bring to the anticipated new iPhone, Nikon is taking a high road by offering a camera that offers many smartphone features. The Nikon S800c is due to be available around September.
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Theresa Espinosa
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Thomas Taylor
