Mount Olympus is considered the highest mountain in Greece. The Greek gods were supposed to have lived there. At its peak lived Zeus, king of all gods. Many adventures took place on Mount Olympus to fill Greek mythology with virtually endless legends of might and folly. That is why it’s so appropriate that the tough series of Olympus Stylus cameras are so popular. It’s also why the new Olympus Tough-3000 is making such a big splash at CES 2010. It is geared for wild living outdoors from mountains to valleys (and oceans white with foam).
For some, life is an adventure – an active series of events. Hike, bike, and tour with no fear of damaging your camera all year, in any season. Olympus unveils the Olympus Stylus Tough-3000, a 12 Megapixel, waterproof, and freezeproof compact camera at CES 2010. It is the first Stylus Tough camera with High-Definition (HD) video with features like Magic Filter that expand your creativity and AF tracking to keep subjects in focus. Due around February, it offers a new graphical user interface (GUI) for intuitive operation and new Olympus software for rapid downloading with enhanced photo organization with Geotagging. Whether you’re in the arctic tundra or building a snowman in your backyard, the Stylus Tough 3000 camera can still perform when the temperature dips well below freezing (14 degrees Fahrenheit; -10 degrees Celsius). Stylus Tough cameras continue to enable you to capture great images in freezing situations where most traditional cameras would fail. The camera body is insulated and sealed with airtight rubber gaskets. It can be submerged up to 10 feet underwater. The inclusion of four preset underwater scene modes makes this camera perfect for taking photos while swimming, snorkeling or simply having worry-free fun in the pool. The Stylus Tough-3000 can be used for still pictures or you can also capture HD movies underwater. The camera features a water-repellent lens coating to prevent water droplets from forming on the lens and lets you to get crystal-clear shots no matter how wet the shooting environment. This tough camera is designed to withstand a 5-foot drop.
The places you can take Stylus Tough cameras – the rocky terrain of the Grand Canyon, the arctic glaciers of Alaska or the volcanic sand beaches of Hawaii – are locations where you want to capture as much of the scene as you can. In-Camera Panorama mode makes it easy by capturing three images and stitching them together to create one amazing panoramic picture. Simply press the shutter button and slowly pan across a panoramic scene. The second and third images will be captured automatically and stitched together with the first image – resulting in one seamless panorama-size picture. To create the ultimate panoramic picture, you can use the included Olympus Software to stitch up to 10 images together.
The Stylus Tough 3000 lets you take gorgeous 720p HD videos using a dedicated one-touch button, so you’ll always capture the scene. Playback is also a breeze. Simply connect the camera to an HDTV with an HDMI cable, which can be purchased separately. With HDMI Control, you can use your HDTV’s remote to control playback functions and navigate the camera’s menus from the comfort of your favorite couch.
AF Tracking technology locks your fast-moving subject in focus, and continuously adjusts focus and brightness. This enables you to keep in focus fast-moving and unpredictable subjects like snowboarders on your favorite mountain, tropical fish while snorkeling or children at play anywhere in the great outdoors to capture the perfect shot. There’s even a specially designed AF Tracking “Pet Mode” for animal lovers.
In-camera Art Filters debuted on Olympus E-System DSLR (digital single lens reflex) cameras last year. Similar technology, called Magic Filter, has been developed for the new STYLUS TOUGH-3000. The Magic Filter enables the user to enhance and customize images as they’re being captured. This translates into more fun and flexibility as customization is no longer limited to using expensive and time-consuming computer software. The new Magic Filter includes: Pop Art – Enhance and saturate colors to create vivid, high-impact pictures that express the joyful, lighthearted feeling of the Pop Art style of the 1960s; Pin Hole – Reduce the peripheral brightness of an image as though it were shot through a pin hole, connecting the viewer intimately with the subject at the center; Fish-Eye – Emulate the wide-angle of a fish-eye lens by taking extremely wide, hemispherical images and magnifying the center of the frame; and Drawing – Turn your image into a sketch outline for children to color. . Dual Image Stabilization combines two technologies – mechanical Sensor-Shift Image Stabilization and Digital Image Stabilization – to provide one powerful anti-blur solution for capturing great images whether the photographer or the subject is moving. Olympus’ mechanical Sensor-Shift Image Stabilization keeps images sharp by adjusting the internal image sensor to compensate for camera movement, even in low-light conditions when shutter speeds are slower. Additionally, Digital Image Stabilization freezes the action with high ISO sensitivity and fast shutter speeds that prevent blurry images often caused by a moving subject.
Portrait and group shots make family reunions live beyond the short event, and with Face Detection you’ll capture even the shyest relatives. The camera detects up to 16 faces within the frame and automatically focuses and optimizes exposure to capture sharp, brilliant portraits and group shots. Thanks to the unrivaled durability of the Stylus Tough series, you’ll capture amazing photos even if your next family reunion is at a national park, a water park or a ski slope!
Skating at night? You won’t be the last one on the ice setting your camera. Intelligent Auto Mode automatically identifies what you are shooting (i.e., Portrait, Night + Portrait, Landscape, Macro and Sports) and adjusts the camera’s settings to capture the best quality results. First-time users can jump into this quick and hassle-free feature that does the thinking for them and produces incredible images.
All Spring 2010 digital compact cameras, including the Stylus Tough series, will offer the new OLYMPUS Image Bridging software. The new software includes photography workflow, browsing, and editing along with unique photo organizing functions. You can organize your photos by person with automatic face recognition technology, by location with a Geotagging function or by event. You can easily view photos on an HDTV or on the camera’s LCD with the Photo Surfing or Slideshow functions. The name stands for image bridging, image browsing and brighten images. It is designed for use with a Windows PC. Stylus Tough-3000 comes equipped with the instruction manual saved on the camera’s new internal memory. This translates into easily referencing instructions while shooting on the go. The internal memory also enables in-camera image playback in an organized fashion. Eliminating a paper or CD-ROM, the internal instruction manual is part of Olympus’ ongoing environmental commitment to conserve natural resources and reduce its carbon footprint.
Olympus’ new Spring 2010 digital compact cameras offer SD and SDHC capability for up to 32 gigabytes of capacity.
As good as life gets, it is filled with accidents and adversities. Encounter life with a camera that lets you capture more of your experiences. The new Olympus Tough-3000 is ready to make an impact on your active lifestyle as you re-experience all you’ve encountered.