Theodore Roosevelt is attributed to saying, “Speak softly and carry a big stick.” At CES 2010, Panasonic boasts mildly but demonstrates the world’s largest 3D HDTV.
Panasonic Corporation, a world leader in the HDTV technology, has developed the world’s largest 152-inch 4,000 x 2,000 definition Full HD 3D plasma display. The display features a revolutionary new plasma display panel (PDP) Panasonic developed with its new super-efficient quadruple luminous efficiency technology. The technology enhances the unique advantages of the PDP as a self-illuminating device, contributing to delivering an overwhelming immersive experience to viewers. The Panasonic 152-inch Full HD 3D PDP creates a true Full HD 3D world by faithfully reproducing 3D content such as Hollywood 3D movie titles.
Panasonic is one of a few HDTV manufacturers that still support PDP screen technologies. PDP doesn’t require the backlighting that LCD and LED requires. The plasma itself produces the light. While other 3D HDTV manufacturers are using different processing technologies with LCD and LED, Panasonic believes that 3D and PDP are natural partners.
Self-illuminating plasma panels offer excellent response to moving images with full motion picture resolution, making them suitable for rapid 3D image display. By employing the newly-developed ultra high-speed 3D drive technology, which adopts the super-efficient quadruple luminous efficiency technology, the new panel achieves a higher illuminating speed, about one fourth the speed of conventional Full HD panels. This technology enables high-quality Full HD 3D display on the ultra large 152-inch 4K x 2K (4,096 x 2,160 pixels) panel.
Prior to 3D development, manufacturers were already demonstrating a 4096×2160 pixel HD display, double that of our current 1920×1080 1080p HD screens. In some 3D technologies, the 4096×2160 resolution easily enables 1080p 3D HDTV by super pixelating images to develop the 3D imaging effect.
The panel also incorporates a crosstalk reduction technology, essential for producing clear 3D images. Compared to other display technologies that use line-at-a-time driving method, a PDP uses a frame-at-a-time driving method that gives PDP TVs an advantage in crosstalk reduction in principle. Panasonic has successfully developed a unique technology to minimize double-image that occurs when left- and right-eye images are switched alternately. The development has resulted in the 3D compatible plasma display that can render clear and smooth high-quality pictures by accurately reproducing video sources.
This year, which is really the first year of 3D Television, 3D TVs are expected to accelerate the growth of the flat-panel television market by providing new values to customers.
Television has evolved over the years through technological innovations. It started as a device to produce images to be simply watched and then it became a tool when connectivity with other AV devices is added. Now, with the 3D technology, it has developed into a device that delivers an immersive viewing experience, moving into literally an era of “next dimension.”
Panasonic launches its first Full HD 3D TVs in 2010 with PDP technology, which is highly suitable for 3D TVs, to offer the utmost picture quality. Panasonic’s new 3D TVs will deliver a true full HD 3D quality to create new and exciting television experiences.
Panasonic believes that 3D plasma displays can reproduce highly realistic images, they are considered ideal not only for home theater use but also for a wide variety of uses such as business, medical, education and commercial applications.
Panasonic will make the First Year of 3D Television as a springboard to boost its popularity, capitalizing on the company’s ability to offer complete end-to-end solutions from professional 3D camcorders and Blu-ray Disc authoring service to consumer use 3D TVs and displays and 3D-enabled Blu-ray Disc players.
While Panasonic’s 152-inch 3D plasma screen isn’t available for retail sale, Panasonic will be introducing 3D HDTV with PDP screens in all popular home screen ranges. 2010 will prove to be very exciting as we witness the release, development, and acceptance of 3D HDTV.