PMA2010 means lots of new cameras for 2010 and the buys are better than ever.
Photo Merchandisers Association is having their 2010 show in Anaheim, California, and it really looks like digital cameras are maturing. You can find 12 megapixel cameras delivering 4000×3000 resolution stills for less than $100. All cameras are challenging the camcorder market as they offer 1280×720 movie resolution for 720p HDTV viewing. Some higher priced cameras deliver 1920×1080 for full HD widescreen capability in movie mode. The show will take place from February 21 to 23.
Nikon, Fuji, Canon, Pentax and all other manufacturers are announcing new models at PMA-2010. It’s the show that will introduce a wide variety of cameras and accessories. Pentax was among the first to release info on part of their new camera line.
Pentax Imaging Company announced three new compact digital cameras. Most unique is the slim and stylish Pentax Optio I-10 with a design inspired by the classic look of film SLR cameras. The new Optio features a flash unit and speaker in the upper mid-section of the SLR-shaped body while the camera’s front panel is embellished with high quality leatherette texture and the classic Pentax logo placed front and center. The Optio I-10 features a wide angle, 5X optical zoom lens (28mm-140mm equivalent), a 12.1 megapixel high-resolution CCD sensor, a 2.7 inch widescreen LCD, and HD video capture at 720p and 30 FPS. For optimal image capture, the camera features a mechanical sensor shift Shake Reduction system for blur-free images as well as Smile Capture, Blink Detection and improved Face Detection that spots up to 32 faces including dogs and cats. The Optio I-10 is remote control compatible (sold separately) and will ship in February 2010 in a choice of Classic Black and Pearl White.
Pentax also announced the Optio H90 digital camera with a clean, contemporary design that was developed with the concept of “functional beauty” in mind. The fashionable and affordable Optio H90 offers a full assortment of features to capture a variety of subjects and scenes. This first model in the new Optio H line features a wide angle 5X optical zoom lens (28mm-140mm equivalent), a 12.1 megapixel high resolution CCD sensor, and widescreen HD video capture at 720p and 30 FPS. Improved Pixel Track Shake Reduction technology captures blur-free images and the Face Detection, Smile Capture, and Blink Detection functions help users create better portraits. The Optio H90 will ship in February 2010. Both the Pentax Optio I-10 and Optio H90 offer Eye-Fi connectivity capability for use with Eye-Fi wireless memory cards.
Finally, the latest model in the affordable Optio E series is the Pentax Optio E90. The Optio E90 features a 10 megapixel CCD, a 3X wide angle zoom (32mm-96mm equivalent) and a large 2.7 inch LCD housed in a luxurious rubber coated body for a sure grip. The Optio E90′s travel-friendly design with AA battery compatibility features an Auto Picture mode that selects the best shooting settings for the scene, and a high 6400 ISO that freezes subject movement in Digital SR (Shake Reduction) mode. The Optio E90 features an intelligent ergonomic design with a sure grip and an easy menu that makes the E series a popular choice. Available in Black and Wine Red, the Optio E90 will ship in February 2010.
What you can expect to find in 2010 are larger zoom ranges on compact cameras, 12 and 14 megapixel sensors on virtually all entry and mid-priced compact models, more sensitive CMOS sensors replacing CCD sensors in mid-price cameras. Perhaps the most evident feature is being able to shoot HD-quality movies with virtually every new camera model. It’s interesting to see how this impacts the camcorder market over the next year. We’ll be reporting on some of these developments as the PMA show approaches.