Polaroid and Lady Gaga in Joint Gig at CES 2010
Now that Lady Gaga has made a royal impression on the Queen of England, more universal things await. When it comes to consumer electronics, Lady Gaga dominates with her music and with her special edition earphones from Monster Cable. Now Lady Gaga will be enticing our visual senses and needs.
The Polaroid brand announced a multi-year strategic partnership with Lady Gaga, who will serve as creative director for a specialty line of Polaroid Imaging products. The partnership brings together one of the world’s most iconic brands with today’s fastest rising musical artist and cultural trend setter, known for her string of smash global hits including Paparazzi, Bad Romance and Poker Face, her fashion forward design aesthetic and her exceptionally close connection with her fans.
Lady Gaga will make a special appearance at the Polaroid booth at the 2010 Consumer Electronic Show (CES) in Las Vegas on Thursday, January 7 at 10:45am to talk about her new creative and business relationship with the Polaroid brand.
Polaroid began more than 70 years ago with polarized sunglasses, evolved into instant film, camera and camera accessories, and in recent years has expanded well beyond into flat panel televisions, portable DVD players, digital photo frames, digital HD camcorders, waterproof digital cameras and more http://www.jr.com/brand/polaroid/ . Building upon Polaroid’s rich history, the Polaroid partner network will support fans and users of classic Polaroid products and deliver new Polaroid products to a new generation of Polaroid customers while staying true to Polaroid’s long-standing values of fun and simplicity.
The creative partnership with Lady Gaga is one of several marketing developments planned by the new owners of the Polaroid brand.
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