Sony Make Believe Product Line for 2010 is For Real
There were rumors that Sony was retreating from producing TV models in 2009 but those rumors were false. Sony is introducing 38 new TV models including a new top-end series that includes 3D HDTV technology. Sony is adding WiFi features with wide ranging Internet embedded features for loads of entertainment streams. TV models are thinner and stylish with the new Monolith design. Sony even contributes to energy conservation with a Presence-Sensor Face Detection TV feature that senses when you move away from the TV and automatically turns off. Sony’s new Make Believe slogan makes sense because, in 2010, Sony plans to make your dreams come true.
Available this summer, the BRAVIA XBR-LX900 series features integrated 3D functionality and screen sizes including 60 (XBR-60LX900), 52 (XBR-52LX900), 46 (XBR-46LX900), and 40-inch (XBR-40LX900).
The full HD 1080p (1920 x 1080) models feature Edge LED backlight, Sony’s new Monolithic Design and Motionflow PRO 240Hz motion compensation technology, which helps produces smooth images in fast moving content such as sport and action movies. Sony’s 240Hz technology also reduces the mixing of images of 3D content assigned to the left and right eyes, while the BRAVIA Engine 3 full digital video processor uses a collection of enhanced algorithms to significantly reduce noise, enhance overall image detail, and optimize contrast so every scene produces sharp, vibrant, life-like images. The LX900 models also feature Sony’s new OptiContrast panel. Designed with a clear surface treatment and a resin sheet sandwiched between the LCD display panel and glass plate, the OptiContrast panel minimizes the reflection and refraction of external and internal light producing deeper images with superior black levels even in bright rooms.
The models include integrated Wi-Fi for an easy connection to broadband home networks. Once connected, users can access thousands of streaming movies, videos, music and more from Netflix, Amazon Video on Demand, YouTube, Slacker Internet Radio, Pandora, NPR, Sony Pictures, Sony Music, and over 25 total providers through the Sony BRAVIA Internet Video platform. Also, with the touch of a button, you will also be able to access the latest in news, weather, USA Today sports, Yahoo Finance, Twitter, Flickr photos, and FrameChannel through small applications called BRAVIA Internet Widgets. The widgets can be uniquely positioned anywhere on the TV screen for a custom viewing experience.
The models also feature playback of personal content including digital pictures, video, and music through USB and DLNA certified network connections.
Another new feature is Sony’s Intelligent Presence Sensor with face detection. The sensor detects if you’ve stepped away from the TV or are not watching the screen and automatically dims the backlight. After an extended period, the TV will turn off if no one has re-entered the viewing area. Additionally, the Intelligent Presence Sensor’s newly added Position Control feature detects a user’s viewing position to deliver optimized video/sound balance, while the Distance Alert feature helps to keep small children at an eye-friendly distance. Sony conserves with its new W-series Netbook line
Netbooks are miniature notebooks. Originally developed by other manufacturers like Asus and Acer, Sony VAIO offers its exceptional contributions to this new class of notebook PC models, with environment friendly consciousness.
Great for environmentalists and families alike, the VAIO W(R) Series eco-friendly mini notebook features a reprocessed plastic chassis comprised of approximately 23 percent recycled CDs. It also comes in a stylish reusable carrying-case made from recycled PET bottles–no wasted cardboard packaging. Committed to the environment, Sony also features trade-in and recycling programs.
An ideal secondary PC, the VAIO W Series is ideal for anyone who wants casual computing, web browsing and social networking at any time. It comes with parental controls built-in so you can create a safe on-line experience for kids. Featuring Kidzui and Online Family Norton software, kids have the freedom to learn, play, search and discover sites on the Internet while it gives parents the tools to manage the sites they visit. The VAIO W Series has a HD (1366×768) 10.1-inch LED backlit widescreen display that lets you view an entire web page side-to-side on a single screens Its roomy 250GB hard drive for all your on-screen media – movies, photos and videos – just like that of a full-size PC. And with a long battery life, users can get up to seven hours of use on a single charge.
The VAIO W Series eco-friendly mini notebook comes in sugar white with a translucent green interior. It is equipped with Microsoft Windows 7 Starter operating system.
New Sony Cybershot Compact Camera Models are set for 1080 HD
Sony has designed two new innovative Cyber-shot cameras (models DSC-HX5V and DSC-TX7) that are the world’s first compact digital still cameras to include full HD (1920 x 1080 60i) Advanced Video Codec High Definition (AVCHD) video capability. They are also the world’s smallest and thinnest AVCHD capable cameras. These are the first Cyber-shot cameras with an in-camera Backlight Correction High Dynamic Range (HDR) feature for managing difficult lighting situations and TransferJet wireless technology for sharing, storing and viewing images. Sony introduced three other devices with TransferJet technology at CES, including a Sony Memory Stick memory card (model MS-JX8G) with a wireless transmitter/receiver, a Sony TransferJet Station (model TJS-1) and a VAIO F Series notebook. The HX5V model is also the world’s first still camera to include GPS + Compass and Optical SteadyShot with Active Mode technologies.
The HX5V and TX7 cameras have an Intelligent Sweep Panorama feature that captures wide landscapes or tall buildings in one easy “press and sweep” motion. Due to their “Exmor R” CMOS sensor technology, they can take up to 270 and 258-degree panorama shots, respectively, horizontally or vertically with an image size of 7,152 x 1,080 (horizontal wide panorama mode). In addition, these cameras’ Intelligent Sweep Panorama feature, which is comprised of up to 100 separate captures, detects faces and subject motion and intelligently adjusts the width of each picture while stitching them together, resulting in natural looking panoramic photos.
With Sony’s “Exmor R” back illuminated CMOS sensor technology, these cameras provide excellent low-light performance, 10fps burst shooting and the new Intelligent Sweep Panorama feature.
With the AVCHD format, these new cameras record movies in 1920 x 1080 full HD resolution at 60i in 17Mbps. The AVCHD format captures a high degree of detail and smooth movement, and when footage is burned to disc, it can be played back on your HDTV using most Blu-ray Disc players, Sony PlayStation 3 systems and compatible Blu-ray Disc enabled PCs. In addition to the supplied PMB software for Windows users, it is also possible to edit recorded AVCHD file using iMovie for Macintosh users. The camera will also capture videos in the MP4 format (up to 1440 x1080 30p 12Mbps) for online sharing.
Sony Blu-ray is also ready for 3D and WiFi
Available this summer, Sony’s Blu-ray 3D capable BDP-S770 Blu-ray Disc player is also compatible with DVDs, CDs, and SA-CDs. The model features an Ethernet jack and has built in Wi-Fi wireless (802.11) with Wi-Fi Protected Setup (WPS) for easy access to Sony’s BRAVIA Internet Video platform and BD-LIVE functionality.
The model also includes Sony’s IP Content Noise Reduction technology and Precision Cinema HD Upscaling to improve standard definition and web video quality. Compatible with Digital Living Network Alliance (DLNA) devices, the model allows you to wirelessly share digital photos, music, and video media from your PC using your home network. It also includes a front USB input for photo, music, and video playback and decodes all advanced audio codecs including Dolby TrueHD, dts-HD Master Audio, and offers bit stream out. The model also offers improved start up and disc loading performance. When the quick start feature is turned on, the start-up time is quicker and disc loading is faster than previous models. Also available this spring Sony’s BDP-S570 Blu-ray Disc player features built in Wi-Fi wireless (802.11) with WPS for easy access to Sony’s BRAVIA Internet Video platform and BD-LIVE functionality.
New Sony Book Reader Ready for Commuter and other Reading
Sony was among the first manufacturers to introduce electronic book readers. Its PRS series remains extremely popular, as more competition is present. The exciting new Sony PRS-900 offers wireless downloading of content through 3G.
The Reader Daily Edition http://www.jr.com/sony/pe/SON_PRS900BCKIT/ has garnered intense interest since its unveiling earlier this year. The device gives consumers wireless access to Sony’s Reader Store from most of the U.S., via AT&T’s 3G mobile broadband network. Book lovers can browse, purchase and download books as well as select newspapers on the go. There are no monthly fees or transaction charges for the basic wireless connectivity and users still have the option to side load personal documents or content from other compatible sites via USB.
The Reader Daily Edition is optimized for newspapers and offers periodical content in an elegant, easy-to-read format. The Reader Daily Edition’s responsive, menu-driven, seven-inch touch screen lets readers quickly and intuitively navigate newspapers, turn pages, highlight text and take notes with the swipe of a finger or by using the included stylus pen.
The following newspapers are currently available for wireless delivery to the Reader: The Wall Street Journal, Financial Times, Los Angeles Times and Chicago Tribune. Sony has agreements in place with a host of additional magazine and newspaper publishers, including exclusive offerings from The Wall Street Journal and New York Post, which will be available soon.
Do You Love to Blog? Check out Sony’s Bloggie Cameras
While Sony offers a large, wide camcorder line, Sony’s new Bloggie series offer tiny cameras that are ready, willing, and able to transfer images to your blog and favorite websites.
The bloggie camera offers simple, high quality MP4 video and still photo shooting, as well as easy web sharing capabilities. With the MHS-CM5 and MHS-PM5 bloggie cameras that capture everyday moments in full high definition 1920×1080 MP4 video and 5-megapixel still photos, Sony offers innovative and stylish pocket devices. Once captured, the content can be easily uploaded online via the device’s embedded software and built-in USB arm.
The MHS-CM5 camera sports a “pistol-grip” vertical design for more comfortable shooting, with a large flip-out 2.5″ (measured diagonally) LCD screen. It also has 5x optical zoom to get you closer to the action. The bloggie camera even features an HDMI output, letting you enjoy photos and high definition clips on your HDTV.
The ultra-compact, lightweight MHS-PM5 camera slips easily into a pocket or purse so it can be taken anywhere to catch special moments on-the-go. This design is offered in four fashionable colors — dark purple, blue, pink, and white — and features a rotating lens that swivels 270 degrees to capture life from any angle: get down low, aim high or record yourself. The bloggie camera has 4x digital zoom and SteadyShot image stabilization (cannot be used in 1920×1080/30p and 1280×720/60p recording modes) to reduce shake for smoother footage that can be viewed on a crisp 2.4″ (measured diagonally) LCD with full-screen, horizontal playback in landscape format.
Sony is also offering the MHS-PM5K, which is a bundled kit option that includes a lens to let you experience incredible 360 Video. After attaching the lens, the bloggie camera captures 360-degree footage that can be viewed on a computer with the supplied PMB (Picture Motion Browser) software. It’s a completely new way of seeing the world.
Both cameras also feature Face Detection technology to recognize and enhance faces by automatically correcting exposure. Eliminating the need to hunt for cables, they can be quickly charged with the USB arm and record video and still images directly to Memory Stick PRO Duo, Secure Digital (SD), or SDHC media (sold separately).
By connecting the camera to an internet-capable compatible PC or Mac via the built-in USB, the pre-installed PMB Portable software transfers content to video and photo sharing websites. It includes direct upload to Shutterfly and Picasa Web Albums photo sharing sites, YouTube and Dailymotion video sharing sites and Photobucket video and photo sharing site. You can also simply drag and drop video files from the camera to your personal computer folders.
The MHS-CM5, MHS-PM5K and MHS-PM5 will be available soon so start up your blog today.
Sony puts a Dash into your Internet Viewing Experience
People love the Internet. As a society, we are becoming web-dependent. As long as it doesn’t interfere with our sense of independence, it’s marvelous. Yet, in this very mobile society where people dash from one place to another (and other anothers), we’ve developed a need for the “just right” Internet viewing device. Phones may be too small and Netbooks might be too large. Leave it to Sony to come up with the Dash. It makes it just right. It’s a personal Internet viewer designed to meet most of your dashing needs.
Featuring a vivid 7-inch color touch screen (measured diagonally) and access to over 1,000 free Internet apps, including news, calendars, weather, sports, social networking and more, dash utilizes an existing home wireless connection to continuously deliver Internet content to its viewers.
By bundling favorite pieces of the Internet together, dash provides always fresh, personalized content at a glance. The new product offers free access to more than 1,000 apps from chumby industries, inc. as well as the robust audio and video content from Sony’s Bravia Internet video platform, including YouTube, Pandora Internet radio, Epicurious, Crackle, Livestrong, Blip.tv and much more.
Other content includes a NAVTEQ app for easily accessible traffic updates on a customized route, and a Cozi app for simple management and synching of family calendars. Further, Sony Music Entertainment and Sony Pictures Entertainment will be contributing exclusive dash apps for movie trailers, music videos, custom user themes and more, including an app from Dr. Oz offering daily health and exercise tips. Sony dash can run multiple sources of content simultaneously, so for example, Internet radio can be enjoyed while browsing through online photo albums. Or, the alarm clock can be set to play selected online videos from music, sports and other news feeds. The device also allows users to choose apps either directly from the device or online through a PC, and new content for dash will continue to be added moving forward. Within the device, an internal accelerometer supports vertical flip, allowing for two optional viewing angles: upright, ideal for a table or nightstand; and tilted, perfect for a countertop. It also supports multiple user profiles and channels, allowing several members of the household to create and maintain their own customized view of the Internet.
The dash personal Internet viewer also features built-in stereo speakers as well as a USB port for simple connection to a variety of external electronic devices. Additionally, a headphone output jack gives users the option to listen privately through headphones or through external speakers.
Sony dash is just one of many new Sony products that will alter the way you live and do things in 2010.
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