Android phones may appear overshadowed by Apple’s iPhones but Android users remain adamant about the wider range of screen sizes and technologies, plus open access to many web-based features. Accessory-wise, iPhone may overwhelm the marketplace. Sony invites Android smartphone users with a unique accessory called the SmartWatch, and it really is an exciting device for active (and passive) users.
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More marketers are issuing surveys to examine consumer behavior trends. With a shift toward retail marketing online, study results and findings emerge almost daily. Among online stores, there has been a greater shift toward Search Engine Optimization or SEO and this has also been growing as a marketer’s tool at “selling” marketing to prospective clients.
Nearly all consumers (97 percent) now use online media when researching products or services in their local area, according to BIA/Kelsey’s User View Wave VII, an ongoing consumer tracking study conducted with research partner ConStat. Among consumers surveyed, 90 percent use search engines, 48 percent use Internet Yellow Pages, 24 percent use vertical sites, and 42 percent use comparison-shopping sites.
According to the study, on average, consumers are using 7.9 different media sources when shopping for products or services in their local area, up from 6.5 sources in 2009 and 5.8 in 2008, revealing a noteworthy increase in audience fragmentation. Additional findings include:
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“Everything that can be counted does not necessarily count; everything that counts cannot necessarily be counted.” – Albert Einstein The problem with trying to determine Return Of Investment (ROI) for social media is you are trying to put numeric quantities around human interactions and conversations, which are not quantifiable. Surveys are somewhat subjective especially when [...]
Monster Beats by Dr. Dre were a big hit last year. We previously blogged about it here. They are superb headphones that deliver unrivaled performance at their price level. Now, these fantastic headphones are available in white. So…would you like to win a pair of these amazing headphones? Well, if you follow us on Twitter, [...]
This Contest Is Over. Thanks To All That Entered. Winner Will Be Announced Soon! Ok Tweeple, it’s time for another contest! This time, we have a 32″ Coby LCD HDTV Monitor with Slot-Loading DVD Player aching for a new home. So how do you enter? Just log into your Twitter account and answer this question: [...]
The morning of July 4th, this twitter conversation began: smo84: @JRblog Stopping down to pickup 100mm f/2.8 Macro Lens today- i hear its the one to get! wondering how it is for all around photos… JRblog: @smo84 I hope you got the 100mm f/2.8 Macro Lens yesterday. It should be crazy versatile. You can do [...]
CONTEST IS NOW OVER. THANKS TO ALL THAT ENTERED. WINNER WILL BE ANNOUNCED SOON! Hey Tweeple! Tweet Your Way to $100. We recently launched a new ad campaign here at J&R. You might have seen our new commercials on TV, floating around on the web, or plastered around the city. (Check em out below, if [...]
The Webby Awards is the leading international award honoring excellence on the Internet. Established in 1996 during the Web’s infancy, the Webbys are presented by The International Academy of Digital Arts and Sciences, a 550-member body of leading Web experts, business figures, luminaries, visionaries and creative celebrities. Special Achievement Awards Webby Lifetime Achievement: Tim Berners-Lee [...]