J&R is a magnet for out-of-towners, especially from Europe and South America. There is so much tourist activity in downtown NYC these days that tour buses are as commonplace as taxis. J&R has become a primary destination stop, along with Century 21, South Street Seaport and, of course, Ground Zero. And it doesn’t matter whether you’re from London, England, or London, Ohio.

So, if you’re planning a visit to New York, consider these comments from some important Visitor Guides:

NYPAGES, The Guide To Essential New York called J&R Music and Computer World “the best place in town to shop for computers, electronics, and appliances.” Noting wryly that, “New Yorkers like their discounted prices.” –Page 88, 2008 ed.

Frommer’s New York City 2008 raved that J&R “is the city’s top discount computer, electronics, small appliance, and office-equipment retailer.” Frommer’s suggested that prospective shoppers “peruse the store’s copious catalog or extensive website, both of which make advanced research, and mail-order and comparison shopping, easy.” –Page 331.

Perhaps the most complimentary to J&R was a recent TV broadcast on TF1, one of the largest networks in France. The commentators rave about the prices at J&R. You can see the video here.

Gerry Frank’s 2008-2009 guide suggested that J&R is “where to shop for bargains in New York.”

J&R “still maintains the kind of small business relationships that keeps its prices among the lowest in the city”, according to The Best Things To Do In New York. –Page 263.

“Choosing the right door is the hardest part” quips Access New York City. J&R has “one of the city’s largest selections of computer equipment and electronics.” –Page 22.

J&R has “an incomparable, large selection of quality merchandise, low prices and frequent sales”, claims Living $mart New York City. –Page 202-203.

It’s often said that word of mouth is the best advertising. Judging from the throngs of tourists flocking to J&R, the word is getting around.

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This entry was posted by Uncle Bill on Friday, April 4th, 2008 at 3:57 pm