Vudu is a Video Store in a Box

The Vudu is an upcoming set-top box that’s set to revolutionize the video-on-demand marketplace. What is it, you ask? Well, it’s a device that will be able to download movies right to your TV. What makes it unique? Sit down, son.

First of all, the Vudu has agreements signed with seven major studios and a bunch of indie distributors as well, giving the catalogue a 5,000 movie stock at launch. In addition, it will utilize BitTorrent-like peer-to-peer technology to get downloads moving fast without costing the company a ton. It’s a new and exciting way to distribute movies, and as long as the price of both the device and the movies themselves are reasonable it stands to make a huge impact.

Being introduced to the public only this weekend, Vudu has been in development for some time, as shown by their rare contracts with the studios. It’s due to hit store shelves this summer, so you don’t have long to wait. Remember the name Vudu; you’ll be hearing a lot more about it in the coming months.

This entry was posted by Adam on Monday, April 30th, 2007 at 3:55 pm

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Jennifer 04/30/2007 05:25 PM 1 point
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I agree -- we'll be hearing a lot mroe about this little box. It sounds pretty exciting -- and is the first box to offer tru eon-demand (instant) viewing. I imagine Apple will be scrambling to do the same for the Apple TV.

Apple's new box is an interesting comparison. It has a lot more features, and a lot of people already use iTunes. I think the Vudu will have to come on strong to unseat that early advtange.

Plus, the Apple TV was out first, allowing it to get positive reviews that people have seen. Pieces like Shelly Palmer's "Apple TV - Just What the Doctor Ordered":
http://advancedmediacommittee.typepad.com/emmya...

There's something to be said for "mindshare" -- though, with TiVo as the precedent, maybe it's not everything. (I love it, but most people just get the cable box.)

Jennifer

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